REGINA – Imagine packing your grocery basket with produce and meats, all from Saskatchewan, and not having to actually step inside a grocery store.
“We’re trying to be the grocery store.”
That’s the business model for Andrew Rathwell’s home-delivery grocery service, Local & Fresh.
“Local & Fresh was born as a way to make it more easy to eat local and not have to choose food from a big box or food from the big [North American food] system,” Rathwell added.
That big North American system came under fire this week after a listeria outbreak stemming from an American food producer provoked a massive 400 product frozen food recall.
READ MORE: Massive frozen food recall affects over 400 products from many stores
“It affects so many people because of the size and scale of how their producing that food,” Rathwell explained.
It’s one of the reasons many residents have turned to food sourced locally.
“Over the course of the past two years, we’ve been doubling [business]” Rathwell said.
However, the growth is also happening – in gardens all over Regina.
“There’s nothing like having your own fresh vegetables, especially potatoes and peas,” Gardener Lori Christie says.
At Regina’s community gardens, lots for planting individual gardens don’t come easy. Gardeners say those who want a lot have to put their name on a list as early as January.
Many also say it’s due to more people preferring a more hands-on approach when it comes to food.
“I actually don’t buy any frozen stuff, I can and freeze all peas and beans,” Christie acknowledged.
Knowing where your food comes from is a major motivator for eating locally according to Rathwell, who also admits the ultimate motivator is simply the taste.
“When you eat local and fresh, the taste is amazing.”